Check out his piece on Downey’s successful new business efforts.

We developed a concept based on a puzzle piece, which visually explains how Friends members, the PFL organization and the library district are integral pieces forming a complete picture.  We paired the puzzle piece icon with a tag line, “You’re the Key Piece,” and an attention-getting color scheme inspired by the colors of Palos Verde peninsula.

From there, we created a marketing kit comprising a membership brochure, stationery system, flyer templates, newsletter template, bookmarks and color-coded remittal envelopes.

Donnelle, a well-known klutz, is a walking testimonial to Jenn’s PT skills.  Jenn and Melissa Walls literally got Donnelle back on her feet after a nasty sprained ankle.

Dereck and Jenn are expanding their practice to include a Pilates studio, a massage therapist and a nutrition counselor.  To help get the word about about their business, they’ve hired us to update their logo and stationery system, create advertising pieces and assist in designing their website.

Check back in after the new year to learn more about South County Physical Therapy & Pilates and the work we’re doing for them.

I know what you’re thinking:  They can find me. I have GPS on my phone.  Well, yes, you can be found in a broad sense.  You can be found within 150 meters — or 1 1/2 football fields — of your location, but most often it’s within 300 or 1000 meters.  And, the first responders won’t know what building you’re in or what floor you’re on or what room you’re in.  In densely population areas, like the housing tracts here in Southern California, or in multistory apartment buildings or campus dormitories, the lack of building / floor / room information means first responders are knocking on lots of doors before they find you. The existing 911 system was built for landline phones which are tied to physical addresses.

To see how WirelessWERX’s product, watch this video that we worked on with our friends at Loma Media.

WirelessWERX is deployed at University Lofts at Denver University and the Denver 911 Command Center.   A home version of the product is in the works.

WirelessWERX asked Eliot Lane to coordinate its participation in the ASIS International 2009 trade show, the security industry’s preeminent event.

WirelessWERX was using the show for its debut. Here, the company would officially launch its SiteWERX product and demonstrate its indoor location services technology. WirelessWERX needed to create a booth presence that gave it credibility with customers and legitimacy among its peers, which included ADT, Honeywell and Stanley.

Fran created a signature image for WirelessWERX using a high-rise building to convey WirelessWERX’s specialty in indoor location.  We then partnered with Denise Dres of Nimlok Orange County to select a booth.  Denise put together a rental booth configuration that fit the budget and made WirelessWERX look sensational.  Denise also lent her expertise regarding ordering shows services, calculating drayage and coordinating shipping.

To explain WirelessWERX’s business to customers and partners, we brought in John DeBello of Loma Media.  John and his team produced a compelling video, “Saving Time. Saving Lives,” which shows how SiteWERX accurately pinpoints a mobile 911 caller’s location by including building, floor and room number.  (The current 911 system was devised 40 years ago for landlines.  It provides locations within an area of confidence between 50-50 meters, which is the equivalent of a football field.)

Lastly, we added Christine Bock of Bock Communications to the mix for her media relations expertise.  Bock helped craft WirelessWERX’s story and arranged briefings with top industry analysts and reporters.

The show was a success for WirelessWERX. The keynote speaker named WirelessWERX as one of the 10 “must see” exhibitors at the show, and the company received media coverage from Security Products magazine, Security magazine and the Orange County Register.

Fran and I are particularly excited to work with PFL because we are library lovers.  Fran has wonderful memories of bringing her daughter to the gorgeous Cerritos Library.  My first job was at the Bacon Free Library in South Natick, Mass.  I was 10.  I begged the librarians to hire me. I spent my Saturdays reshelving books (and hanging out in the mystery section pouring over the next Agatha Christie to check out), covering books in cellophane, and checking out books.  At the Bacon Free, everyone knows their library card number… it’s one of the many charms of the library. (I’m A278!)

Check back with us in September. We should have samples posted of PFL’s new marketing materials.  In the meantime, if you’re local, go visit one of the PVLD branches.  You’ll love them.  And, join the Friends organization of your local library…they’re worth it.

City of Long Beach Neighborhood Services Brochure