<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Eliot Lane Communications Studio &#187; blog</title>
	<atom:link href="http://eliotlane.com/category/blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://eliotlane.com</link>
	<description>marketing communications, design and writing</description>
	<lastBuildDate>Wed, 06 Oct 2010 22:12:19 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1.2</generator>
		<item>
		<title>Downey &#8211; &#8220;City of Dreams&#8221;</title>
		<link>http://eliotlane.com/2010/02/downey-city-of-dreams/</link>
		<comments>http://eliotlane.com/2010/02/downey-city-of-dreams/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 02:56:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://eliotlane.com/?p=875</guid>
		<description><![CDATA[The City of Downey received a lovely write-up by columnist, and Downey native, Steve Lowery. Check out his piece on Downey&#8217;s successful new business efforts.]]></description>
			<content:encoded><![CDATA[<p>The City of Downey received a lovely write-up by columnist, and Downey native, Steve Lowery.</p>
<p>Check out <a title="his piece" href="http://thedistrictweekly.com/2010/print/features/city-of-dreams/" target="_blank">his piece</a> on Downey&#8217;s successful new business efforts.</p>
]]></content:encoded>
			<wfw:commentRss>http://eliotlane.com/2010/02/downey-city-of-dreams/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Eliot Lane Welcomes South County PT &amp; Pilates</title>
		<link>http://eliotlane.com/2009/10/eliot-lane-welcomes-south-county-pt-pilates/</link>
		<comments>http://eliotlane.com/2009/10/eliot-lane-welcomes-south-county-pt-pilates/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 20:24:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://eliotlane.com/?p=873</guid>
		<description><![CDATA[South County Physical Therapy is expanding its practice and adding a Pilates studio.  The owners have hired Eliot Lane to help rebrand and market the company.]]></description>
			<content:encoded><![CDATA[<p>We are delighted to be working with Dereck and Jennifer Barrett, owners of <a title="South County Physical Therapy &amp; Pilates" href="http://www.scpilatespt.com" target="_blank">South County Physical Therapy &amp; Pilates</a> in Rancho Santa Margarita, Calif.</p>
<p>Donnelle, a well-known klutz, is a walking testimonial to Jenn&#8217;s PT skills.  Jenn and Melissa Walls literally got Donnelle back on her feet after a nasty sprained ankle.</p>
<p>Dereck and Jenn are expanding their practice to include a Pilates studio, a massage therapist and a nutrition counselor.  To help get the word about about their business, they&#8217;ve hired us to update their logo and stationery system, create advertising pieces and assist in designing their website.</p>
<p>Check back in after the new year to learn more about South County Physical Therapy &amp; Pilates and the work we&#8217;re doing for them.</p>
]]></content:encoded>
			<wfw:commentRss>http://eliotlane.com/2009/10/eliot-lane-welcomes-south-county-pt-pilates/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WirelessWERX has a product we&#8217;ll all want</title>
		<link>http://eliotlane.com/2009/10/wirelesswerx-has-a-product-well-all-want/</link>
		<comments>http://eliotlane.com/2009/10/wirelesswerx-has-a-product-well-all-want/#comments</comments>
		<pubDate>Sat, 03 Oct 2009 22:55:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[WirelessWERX]]></category>

		<guid isPermaLink="false">http://eliotlane.com/?p=864</guid>
		<description><![CDATA[<img src="http://eliotlane.com/wp-content/uploads/2009/10/WWX_logo_thumbnail.png" alt="WWX_thumbnail" title="WWX_logo_thumbnail" width="150" height="46" class="alignleft size-full wp-image-938" />Can 911 find you when you call from your mobile phone? That's the question WirelessWERX is answering with its new product, SiteWERX. ]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-thumbnail wp-image-936" title="WirelessWerx logo" src="http://eliotlane.com/wp-content/uploads/2009/10/WirelessWerx-logo-150x150.jpg" alt="" width="150" height="150" /><br />
For the past four months we have been working with WirelessWERX to help launch the company at ASIS 2009. WirelessWERX has a product we all will want. The team makes it possible for 911 dispatchers to find you when you call 911 from your mobile phone.</p>
<p>I know what you&#8217;re thinking:  They can find me. I have GPS on my phone.  Well, yes, you can be found in a broad sense.  You can be found within 150 meters &#8212; or 1 1/2 football fields &#8212; of your location, but most often it&#8217;s within 300 or 1000 meters.  And, the first responders won&#8217;t know what building you&#8217;re in or what floor you&#8217;re on or what room you&#8217;re in.  In densely population areas, like the housing tracts here in Southern California, or in multistory apartment buildings or campus dormitories, the lack of building / floor / room information means first responders are knocking on lots of doors before they find you. The existing 911 system was built for landline phones which are tied to physical addresses.</p>
<p>To see how WirelessWERX&#8217;s product, watch this <a title="WirelessWERX Overview Video" href="http://www.wirelesswerx.com/products/video" target="_blank">video</a> that we worked on with our  friends at <a title="Loma Media" href="http://www.lomamedia.com" target="_blank">Loma Media</a>.</p>
<p>WirelessWERX is deployed at University Lofts at Denver University and the Denver 911 Command Center.   A home version of the product is in the works.</p>
]]></content:encoded>
			<wfw:commentRss>http://eliotlane.com/2009/10/wirelesswerx-has-a-product-well-all-want/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Welcome Peninsula Friends of the Library</title>
		<link>http://eliotlane.com/2009/07/welcome-peninsula-friends-of-the-library/</link>
		<comments>http://eliotlane.com/2009/07/welcome-peninsula-friends-of-the-library/#comments</comments>
		<pubDate>Sun, 19 Jul 2009 22:04:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://eliotlane.com/?p=855</guid>
		<description><![CDATA[The Peninsula Friends of the Library raises funds for the Palos Verde Library District to ensure the library can continue to offer first-class programs, expanded hours and reference librarians at all three PVLD branches.  ]]></description>
			<content:encoded><![CDATA[<p>We&#8217;re pleased to announce we&#8217;ve been selected by the <a title="Peninsula Friends of the Library" href="http://www.friends.pvld.mobi/" target="_blank">Peninsula Friends of the Library</a> (PFL) to work on its new marketing campaign.  The PFL raises funds for the <a title="Palos Verdes Library District" href="http://www.pvld.org" target="_blank">Palos Verdes Library District</a> to ensure the library can continue to offer first-class programs, expanded hours and reference librarians at all three PVLD branches (the main library in Rolling Hills Estates, Malaga Cove Library in Palos Verdes Estates and Miraleste Library in Rancho Palos Verdes).</p>
<p>Fran and I are particularly excited to work with PFL because we are library lovers.  Fran has wonderful memories of bringing her daughter to the gorgeous <a title="Cerritos Library" href="http://menu.ci.cerritos.ca.us/" target="_blank">Cerritos Library</a>.  My first job was at the <a title="Bacon Free Library" href="http://www.baconfreelibrary.org" target="_blank">Bacon Free Library</a> in South Natick, Mass.  I was 10.  I begged the librarians to hire me. I spent my Saturdays reshelving books (and hanging out in the mystery section pouring over the next Agatha Christie to check out), covering books in cellophane, and checking out books.  At the Bacon Free, everyone knows their library card number&#8230; it&#8217;s one of the many charms of the library. (I&#8217;m A278!)</p>
<p>Check back with us in September. We should have samples posted of PFL&#8217;s new marketing materials.  In the meantime, if you&#8217;re local, go visit one of the PVLD branches.  You&#8217;ll love them.  And, join the Friends organization of your local library&#8230;they&#8217;re worth it.</p>
]]></content:encoded>
			<wfw:commentRss>http://eliotlane.com/2009/07/welcome-peninsula-friends-of-the-library/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>You have a friend in the neighborhood</title>
		<link>http://eliotlane.com/2009/05/you-have-a-friend-in-the-neighborhood/</link>
		<comments>http://eliotlane.com/2009/05/you-have-a-friend-in-the-neighborhood/#comments</comments>
		<pubDate>Fri, 29 May 2009 20:42:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[brochure]]></category>
		<category><![CDATA[Long Beach]]></category>
		<category><![CDATA[NSB]]></category>
		<category><![CDATA[print]]></category>

		<guid isPermaLink="false">http://eliotlane.com/?p=806</guid>
		<description><![CDATA[<img src="http://eliotlane.com/wp-content/uploads/2010/02/LBNS_inside_thumbnail.jpg" alt="LBNS_brochure" title="lbns_brochure_thumbnail" width="131" height="150" class="alignleft size-thumbnail wp-image-917" />Long Beach Neighborhood Services needed a portable brochure for its team members to carry around on their routine visits of every neighborhood.  We produced a die-cut piece that gives an overview of NSB and all of its terrific services. ]]></description>
			<content:encoded><![CDATA[<div id="attachment_798" class="wp-caption alignnone" style="width: 310px"><img class="size-full wp-image-798 " title="NSB_broch_021809" src="http://eliotlane.com/wp-content/uploads/2009/04/brochure_nsb.jpg" alt="City of Long Beach Neighborhood Services Brochure" width="300" height="210" /></p>
<p><p class="wp-caption-text">City of Long Beach Neighborhood Services Brochure</p></div>
<p>The City of Long Beach has a number of excellent programs for businesses and residents. Don&#8217;t get me started on all of the free assistance and tax breaks available to businesses.  It&#8217;s crazy.  Then there are all the services available through the Neighborhood Services Bureau (NSB).  Want to refurbish the facade of your home or business?  Check.  Want to set up a neighborhood watch? Check. Want help with graffiti removal?  Check.</p>
<p>A few weeks ago we finished up a brochure for NSB. They wanted something extremely portable for their team to carry around on their routine visits of every neighborhood. The end result was a 10&#215;7 die-cut brochure that gives an overview of NSB.  (The die cut follows the outline of the yellow arcing sun.)</p>
<p>We also created Word templates for each group within NSB, giving their materials a consistent look and feel.</p>
<p>If you want to learn more about NSB, click <a href="http://www.longbeach.gov/cd/neighborhood_services/default.asp">here</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://eliotlane.com/2009/05/you-have-a-friend-in-the-neighborhood/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Welcome to our new site</title>
		<link>http://eliotlane.com/2009/05/welcome-to-our-new-site/</link>
		<comments>http://eliotlane.com/2009/05/welcome-to-our-new-site/#comments</comments>
		<pubDate>Mon, 04 May 2009 13:30:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Eliot Lane]]></category>

		<guid isPermaLink="false">http://eliotlane.com/staging/?p=591</guid>
		<description><![CDATA[<img src="http://eliotlane.com/wp-content/uploads/2009/04/thumbnail_gals.jpg" alt="thumbnail_gals" title="thumbnail_gals" width="148" height="62" class="alignleft size-full wp-image-677" />
Like the cobbler's children, we have spent our time working happily on our clients' brand identities, marketing collateral and PR programs while ignoring our own site. Today, that changes. 

 Welcome to the new eliotlane.com. ]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-medium wp-image-400" title="gals_slider_3" src="http://eliotlane.com/wp-content/uploads/2009/04/gals_slider_3-300x108.png" alt="gals_slider_3" width="300" height="108" /><br />
Like the cobbler&#8217;s children, we have spent our time working happily on our clients&#8217; brand identities, marketing collateral and PR programs. Meanwhile, our site &#8212; fabulous as we thought it was &#8212; had been static for nearly four years.   Today, that changes.  Welcome to the new eliotlane.com.</p>
<p>Throughout the site you&#8217;ll find the usual information plus a portfolio section where we show off the cool work our clients let us do.  In our blog you&#8217;ll learn about what we&#8217;re up to and what&#8217;s capturing our interest.  By now you&#8217;ve also noticed we changed our logo.  Once we started tinkering with the site, we decided to refresh everything.  Post a comment below and let us know what you think.</p>
<p>A sincere thanks goes out to Kevin Field of <a title="7th Groove" href="http://7thgroove.com" target="_blank">7th Groove</a> who helped produce the site.</p>
<p>Best,<br />
Donnelle &amp; Fran</p>
]]></content:encoded>
			<wfw:commentRss>http://eliotlane.com/2009/05/welcome-to-our-new-site/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
	</channel>
</rss>

