Peninsula Friends of the Library (PFL) raises funds for the Palos Verde (Calif.) Library District by hosting special events, lecture series, books sales and membership drives.  To attract a new generation of members, PFL sought to revamp its marketing materials.

We developed a concept based on a puzzle piece, which visually explains how Friends members, the PFL organization and the library district are integral pieces forming a complete picture.  We paired the puzzle piece icon with a tag line, “You’re the Key Piece,” and an attention-getting color scheme inspired by the colors of Palos Verde peninsula.

From there, we created a marketing kit comprising a membership brochure, stationery system, flyer templates, newsletter template, bookmarks and color-coded remittal envelopes.