WirelessWERX asked Eliot Lane to coordinate its participation in the ASIS International 2009 trade show, the security industry’s preeminent event.

WirelessWERX was using the show for its debut. Here, the company would officially launch its SiteWERX product and demonstrate its indoor location services technology. WirelessWERX needed to create a booth presence that gave it credibility with customers and legitimacy among its peers, which included ADT, Honeywell and Stanley.

Fran created a signature image for WirelessWERX using a high-rise building to convey WirelessWERX’s specialty in indoor location.  We then partnered with Denise Dres of Nimlok Orange County to select a booth.  Denise put together a rental booth configuration that fit the budget and made WirelessWERX look sensational.  Denise also lent her expertise regarding ordering shows services, calculating drayage and coordinating shipping.

To explain WirelessWERX’s business to customers and partners, we brought in John DeBello of Loma Media.  John and his team produced a compelling video, “Saving Time. Saving Lives,” which shows how SiteWERX accurately pinpoints a mobile 911 caller’s location by including building, floor and room number.  (The current 911 system was devised 40 years ago for landlines.  It provides locations within an area of confidence between 50-50 meters, which is the equivalent of a football field.)

Lastly, we added Christine Bock of Bock Communications to the mix for her media relations expertise.  Bock helped craft WirelessWERX’s story and arranged briefings with top industry analysts and reporters.

The show was a success for WirelessWERX. The keynote speaker named WirelessWERX as one of the 10 “must see” exhibitors at the show, and the company received media coverage from Security Products magazine, Security magazine and the Orange County Register.